In this playbook, you'll learn how to reduce the time you spend planning and posting your stories to social media channels using Power Automate Desktop (PAD).
When you delve into how companies deal with building their social media campaigns, one of the biggest challenges being faced is that people are increasingly using more than one social channel - not just sticking to Facebook for example. The need to span multiple channels, be current AND focussed on the right channels to support your goals is increasing daily.
When you add up the time it takes to compose a compelling social story, go to your favourite site and generate a new post it might not seem like a lot, but then consider repeating it as part of your job role, multiple times a day and across more than one site. The effort soon adds up.
Gartner's 2020 Omnichannel Statistics Report reveals that marketers using at least three channels for campaigns enjoyed 287% more sales than those only targeting a single channel.
This means that keeping pace, posting the right content at the right time, and aligning your strategy to the ever-changing landscape for social media can become a highly specialised and time-consuming task.
The good news is that the savvy digital marketer has the tools to hand in Microsoft Power Automate Desktop to make planning and posting compelling, and engaging stories to support an omnichannel approach a breeze.
In this playbook, you'll learn:
- How to plan and set up multiple social media posts in advance using Microsoft Excel
- How to use Power Automate Desktop to take your content and schedule a delivery strategy.
- How to interact with your chosen social media location using Chrome (and other browsers)
- Tips to make your Power Automate Desktop flows scalable, robust and easy to maintain
- Some ideas to take your automation even further
It's worth a word of caution before you start. Checking that automated interactions are allowed for the site you would like to target is really important. Check those terms and conditions before you start. In this example, Facebook has been used but only to demonstrate how PAD can save you time and keystrokes.
Even if you decide against targeting Social media posts, you can use the lessons in this playbook to help you save time when performing a huge variety of desktop application and browser-based interactions.
We'd love to hear how you decide to use what you have learned. Leave a message in the comments with your use cases.